PRINCIPAL PROPERTIES MISSION IS TO CREATE ENDURING VALUE IN COMMERCIAL REAL ESTATE
Whether we are developing properties, investing, managing, leasing, acquiring or selling commercial real estate, our driving purpose is to create enduring value for the community in which we operate and the stakeholders involved. The stakeholders will vary depending on the project; however, whether it is investors, community members, tenants, owners or lenders, we strive to put forth our best efforts to create value for all parties involved. Real estate is not a short-term business; it is a permanent feature with implications that extend far into the future. Few things have more impact to an area or a community than real estate; it reflects the social, economic and cultural vibrancy of that community. Real estate can either be an asset or a liability; we believe it should be a thriving, long-term asset to all those impacted by the project. To that end, we are committed to the following core values:
EACH PROJECT DESERVES OUR FOCUSED ATTENTION AND BEST EFFORTS.
ANY PROJECT, WHATEVER ITS SIZE OR SCOPE, SHOULD REFLECT ENDURING VALUE.
WE STAND BY OUR PROJECTS AND OUR COMMITMENTS.
MOST OFTEN, NOT GIVING UP IS THE KEY TO A SUCCESSFUL PROJECT.
WE IMAGINE WHAT COULD BE WITH TEAMWORK AND EFFORT, NOT WHAT IS IN FRONT OF US.